MS in GermanyYour trusted consultancy for pursuing higher education in top German Public Universities.
Table of Contents
- 1. Berlin School of Economics and Law (HWR Berlin)
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- 2. University of Cologne
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- 3. Munich Business School
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- 4. IUBH Berlin
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- 5. SRH Berlin University of Applied Sciences
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- 6. Nuremberg Institute of Technology (Georg Simon Ohm University)
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- 7. International School of Management, Berlin
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- 8. GISMA Business School
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- 9. Arden University, Berlin
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- 10. HMKW University of Applied Sciences
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- Conclusion
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Apr 17, 2023 07:15 AM
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Germany is a country renowned for its academic institutions, which offer quality education and research activities. These institutions have played a crucial role in shaping modern technical education and have produced many successful graduates. Germany's diverse and vibrant multicultural environment also makes it an attractive destination for students from around the world.
Higher education institutions in Germany provide a wide range of courses in various fields, including marketing. Pursuing a Master’s in Marketing in Germany is an excellent choice for those seeking a comprehensive understanding of modern marketing. This program offers insight into the intricacies of marketing and equips students with the skills and knowledge needed to succeed in this field.
These universities offer exceptional academic programs and resources, as well as networking opportunities with industry professionals. Pursuing a Master’s in Marketing from one of these institutions is an excellent way to launch a successful career in the field of marketing.
Here are the top 10 universities to consider for pursuing a Masters in Marketing in Germany
1. Berlin School of Economics and Law (HWR Berlin)
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The Berlin School of Economics and Law is part of HWR Berlin, one of the most sought-after universities in Germany. Its Master's program in International Marketing Management is unique in that it addresses the nuances and interdependencies of the customer-company ecosystem. The program equips students with practical marketing methods to successfully introduce and establish a product in the international market. The curriculum includes courses such as Consumer and Corporate Buying Behavior, Online Marketing, and Service Marketing, which make the program highly relevant to industry needs.
Program List:
- MA in International Marketing Management
Course Details:
- Program duration: 3 semesters without an internship, 4 semesters with an internship
- Admission semester: Winter (October)
2. University of Cologne
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The University of Cologne is a top-ranked institution that offers a Master's program in Marketing. The Master of Business Administration in Marketing provides in-depth knowledge of marketing strategy, brand management, and digitization. In addition to these subjects, the course also covers various aspects of corporate management as per the industry's demands. The program's remarkable highlight is its case studies and business projects with companies, which provide an enriching experience by combining theory with practice. The Masters in Marketing at the University of Cologne truly makes you an expert in marketing activities. It enhances your analytical and critical thinking abilities, team-building, and problem-solving skills, making you well-suited for a corporate career. The international program broadens your network and accelerates your career as a leading marketing professional.
Program List:
- M.Sc in Business Administration - Marketing
Course Details:
- Program duration: 4 semesters
- Admission semester: Winter
3. Munich Business School
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Munich Business School is a leading university that offers a high-quality Master's course in Marketing. The Master International Marketing and Brand Management (M.A) program provides a gateway to the international marketing world, with a focus on the "theory meets practice" approach. One of the program's specialties is its dual-degree option and implementation of real-life projects. The course is interactive with a pragmatic approach and covers the latest tools for international marketing and brand management. The program is specially focused on business projects, providing an edge in the knowledge of branding and ideas about setting up a start-up. The course modules refine your expertise in the subject and transform you into an expert in Marketing.
Program List:
- MA in International Marketing and Brand Management
Course Details:
- Program duration: 18 months full-time (single degree) and 24 months full-time (dual degree)
- Admission semester: September
4. IUBH Berlin
Source: IUBH Berlin website
IUBH Berlin is another notable university that offers a Master's degree in Marketing. The advanced program in International Marketing Management equips you with the nuances of marketing. It provides a thorough study in consumer behavior and brand management. The program focuses on case studies and offers opportunities to work in groups and conduct marketing research. The Master's program in Marketing allows you to manage advertising campaigns, collaborate with partners, and more. In short, the program prepares you to handle marketing management in a practical global scenario.
Program List:
- MA in International Marketing Management
Course Details:
- Program duration: 4 semesters, full-time
- Admission semester: Fall (October), Spring (April)
5. SRH Berlin University of Applied Sciences
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The Master of Business Administration program offered by SRH Berlin University of Applied Sciences provides much-desired knowledge about data and develops management strategies. This comprehensive program focuses wholly on innovative learning. The Master's in Marketing program hones your expertise in Marketing Analytics, Big Data, and consumer behavior. You will also learn to use empirical research for management decisions. In addition to theoretical knowledge, the program provides a platform to improve your soft skills. This program can help you find a career in various management positions.
Program List:
- MBA in Marketing Intelligence
Course Details:
- Program duration: 3 semesters, full-time
- Admission semester: April
6. Nuremberg Institute of Technology (Georg Simon Ohm University)
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Nuremberg Institute of Technology is one of the largest universities in Germany. The university offers a Master's program in International Marketing (MIMA) that aims to provide a comprehensive understanding of the principles of international marketing and enhance leadership and teamwork skills. The curriculum includes case studies, analysis, discussions, and participative lectures. The program provides ample opportunities for practical learning through project work, individual research, field investigation, and visits.
Program List:
- MA in International Marketing
Course Details:
- Program duration: 3 semesters, full-time
- Admission semester: Winter (October), Summer (March)
7. International School of Management, Berlin
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The International School of Management offers a master's course in Marketing, which teaches marketing strategies based on market research and organizational needs. The program is four semesters long, with the first two semesters taking place at the Berlin campus. During this period, you will study subjects such as Strategic Marketing, Classic Communications, Digital Marketing, and Sales Marketing.
The third semester is spent abroad at one of the program's partner universities. In the fourth semester, you will complete the course with a Master's thesis. The program emphasizes practical learning, with practice-oriented courses, market research projects, and a 12-week exclusive practical phase.
Program List:
- MA in Strategic Marketing Management
Course Details:
- Program duration: 4 semesters full-time
- Admission semester: Fall (September)
8. GISMA Business School
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GISMA Business School is a renowned business school known for offering management programs. The primary objective of this course is to provide formal training to excel in marketing. This advanced program focuses on digital skills and provides the latest trends and methods in digital marketing. The excellent faculty will impart the best knowledge of general marketing concepts and practical elements of success in the field. The syllabus mainly covers digital analytics, content marketing, and brand management.
Program List:
- M.Sc in Marketing Management
Course Details:
- Program duration: 1 year, full-time + final management project
- Admission semester: September
9. Arden University, Berlin
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The University of Arden is a well-known institution that offers a Master's degree in Marketing. The Data Analytics and Marketing program takes a modern, multi-channel approach with a focus on advanced data engineering to gain a thorough understanding of customer needs and desires. This program will help you evaluate marketing performance and generate fresh customer insights. Its modules cover strategic marketing, international marketing, and digital strategy to ensure a comprehensive grasp of data analytics and marketing.
Program List:
- M.Sc in Data Analytics and Marketing
Course Details:
- Program duration: 180 credit hours, full-time, blended learning
- Admission semester: Winter
10. HMKW University of Applied Sciences
Image Source: HMKW University of Applied Sciences
HMKW University of Applied Sciences also offers a Master's in Marketing. The Master's in International Marketing and Media Management focuses on both the theory and practice of marketing and media management. This program helps strengthen your knowledge in marketing communication, consumer behavior, price management, and sales management. The study modules, such as classical marketing communication, online marketing communication, and consumer behavior, will assist you in achieving your objectives and fulfilling your dreams.
Program List :
- M.A in International Marketing and Media Management
Course Details :
- Program duration: 4 semesters, full-time and 6 semesters, part-time
- Admission semester: Winter (October) and Summer (April)
Conclusion
Overall, pursuing a Masters in Marketing from Germany will indeed give you an in-depth knowledge of marketing and enable you to address marketing challenges in creative ways. It will indubitably transform you into a marketing professional having the ability to devise marketing strategies. We hope this blog will help you in selecting your desired university and course.
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MS in Germany
Your trusted consultancy for pursuing higher education in top German Public Universities.
