Top 10 Universities for Master's in Marketing in Germany
As we know, Germany hosts the world's leading institutions. These renowned institutions are known for quality education and research activities. Many of its top-notch institutions paved the way for modern technical education. The country also offers a lively multi-cultural environment, and it is the home to students from diverse backgrounds. The higher education institutions in Germany provide numerous courses in varied areas. Especially the Masters in Marketing that gives a comprehensive insight into the intricacies of modern marketing.
Top 10 Universities for Masters in Marketing in Germany
- Suniya Ramakrishnan
- Pavitthira Padmanabhan
- October 25, 2022
- No Comments
Here are the top universities for Masters in Marketing in Germany
1. Berlin School of Economics and Law (HWR Berlin)
Berlin School of Economics and Law is a part of HWR Berlin, one of the most sought-after universities in Germany. The Masters program in International Marketing Management is one of a kind that addresses the nuances and co-dependencies of the customer-company ecosystem. It will equip you with operative marketing methods to introduce and establish a product in the international market. The uniquely designed courses like Consumer and Corporate Buying Behaviour, Online Marketing and Service Marketing make the program very industry-relevant.
Program List :
- Master of Arts (M.A.) in International Marketing Management
Course Details :
- Program duration: 3 semesters, without internship and 4 semesters, with internship
- Admission semester: Winter (October)
2. University of Cologne
Apart from the vivid subjects, this course will also offer you knowledge in varied shades of corporate management as per the demands of the industry. Another remarkable highlight of the programme is its case studies, business projects with companies. The programme will give you an enriching experience as it is the amalgamation of theory with practice. The Masters in Marketing at the University of Cologne truly makes you an expert in marketing activities. The programme will boost your analytical and critical thinking abilities and team-building and problem-solving skills, making you fit for a corporate career. The international programme will broaden your network and accelerate your career as a leading marketing professional.
Program List :
- Master of Science in Business Administration – Marketing
Course Details :
- Program duration: 4 semesters
- Admission semester: Winter
3. Munich Business School
Munich Business School is another leading university that offers a good course in Masters in Marketing. The Master International Marketing and Brand Management (M.A) programme is a gateway to the international marketing world. The program indeed echoes the' theory meets practice' approach. One of the program's specialities is its dual-degree option and its implementation of real-life projects. The course is interactive with a pragmatic approach and understands international marketing and brand management with the latest tools. The course is specially focused on business projects, and you will get an edge over gaining knowledge in branding and ideas about setting up a start-up. The course modules refine your grip over the subject and transform you into an exponent in Marketing.
Program List :
- Master of Arts (MA) in International Marketing and Brand Management
Course Details :
- Program duration: 18 months, full-time (single degree) and 24 months, full-time (dual degree)
- Admission semester: September
4. IUBH Berlin
The IUBH Berlin is another notable university that also offers a Masters in Marketing. The advanced programme in International Marketing Management in every sense equips you with nuances of marketing. The programme provides a thorough study in consumer behaviour and brand management. The programme gives thrust on case studies and further offers working in groups and marketing research. The Master programme in Marketing offers you an opportunity to manage advertising campaigns, collaborate with partners, etc. In a nutshell, it can be termed that the programme will enable you to handle the marketing management in the practical global scenario.
Program List :
- Master of Arts (MA) in International Marketing Management
Course Details :
- Program duration: 4 semesters, full-time
- Admission semester: Fall (October), Spring (April)
5. SRH Berlin University of Applied Sciences
The Master of Business administration programme offered by SRH Berlin University of Applied Sciences will provide you with much-desired knowledge about data and develop management strategies. The comprehensive programme is wholly focused on innovative learning. This Masters in Marketing programme hones your expertise in Marketing Analytics, Big Data, and consumer behaviour. Along with this, you will be able to learn to use empirical research for management decisions. Besides the theoretical knowledge, the study will facilitate a platform to hone your soft skills as well. This programme helps you to find a career in various management positions.
Program List :
- Master of Business Administration (MBA) in Marketing Intelligence
Course Details :
- Program duration: 3 semesters, full-time
- Admission semester: April
6. Nuremberg Institute of Technology (Georg Simon Ohm University)
Nuremberg Institute of Technology is one of the largest universities in Germany. The Masters program in International Marketing (MIMA) offered by the university aims at providing you with a comprehensive understanding of the principles of international marketing. The MIMA program also strives to sharpen your leadership and teamwork skills. The curriculum is designed to include case studies, analysis, discussions and participative lectures. There is ample scope for practical learning with project works, individual research and field investigation and visits.
Program List :
- Master of Arts (M.A.) in International Marketing (MIMA)
Course Details :
- Program duration: 3 semesters, full-time
- Admission semester: Winter (October), Summer (March)
7. International School of Management, Berlin
The International School of Management offers a promising Master’s course in Marketing that will make you proficient in marketing strategies based on market research and organisational needs. The first two semesters of the program take place in the Berlin campus and include subjects like Strategic Marketing, Classic Communications, Digital Marketing and Sales Marketing. The third semester happens at one of the partner universities and will be a semester abroad. You can complete the course with a Master’s thesis in the fourth semester. The program lays particular emphasis on practical learning with practice-oriented courses, market research projects and a 12-week exclusive practical phase.
Program List :
- Master of Arts (M.A.) in Strategic Marketing Management
Course Details :
- Program duration: 4 semesters, full-time
- Admission semester: Fall (September)
8. GISMA Business School
GISMA Business School is a famous business school known for its management programmes. The main objective of the course is to equip you with formal training to excel in marketing. This advanced programme focuses on digital skills and hones you with the latest digital marketing trends and methods. The excellent faculty will impart the best knowledge in general marketing concepts and practical elements of success in the field. The syllabus of the programme mainly focuses on digital analytics, content marketing, and brand management.
Program List :
- Master of Science (M.Sc.) in Marketing Management
Course Details :
- Program duration: 1 year, full-time + final management project
- Admission semester: September
9. Arden University, Berlin
The University of Arden is a well-known university that offers Masters in Marketing. The Master's programme in Data Analytics and marketing is a course that will allow you to understand a modern, multi-channel approach. This course mainly focuses on imparting a thorough knowledge of customer needs and desires based on advanced data engineering. Help you to evaluate marketing performance and generate fresh customer insights. The modules such as strategic marketing, international marketing, a digital strategy will ensure that you have a sound grasp in the realm of data analytics and marketing.
Program List :
- Master of Science (M.Sc.) in Data Analytics and Marketing
Course Details :
- Program duration: 180 credit hours, full-time, blended learning
- Admission semester: –
10. HMKW University of Applied Sciences
HMKW University of Applied Sciences is also offering a Masters in marketing. The Master's in International Marketing and Media Management majorly focuses on the theory and practice of marketing and media management. Through this program, you can strengthen knowledge in marketing communication, consumer behaviour, price, and sales management. The study modules such as classical marketing communication, online marketing communication, consumer behaviour will help you to fulfil your dream and achieve your objectives.
Program List :
- Master of Arts (M.A.) in International Marketing and Media Management
Course Details :
- Program duration: 4 semesters, full-time and 6 semesters, part-time
- Admission semester: Winter (October), Summer (April)
Conclusion
Overall, pursuing a Masters in Marketing from Germany will indeed give you an in-depth knowledge of marketing and enable you to address marketing challenges in creative ways. It will indubitably transform you into a marketing professional having the ability to devise marketing strategies. We hope this blog will help you in selecting your desired university and course.
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